Driade Italian Design

Driade stands as an unparalleled aesthetic laboratory, ceaselessly questing for beauty within the realms of living spaces. Its expansive catalog spans a spectrum that includes furnishings for the home, garden, and public spaces, each piece an embodiment of artistry and utility seamlessly intertwined. Within this kaleidoscope of offerings, Driade cultivates a unique identity that sets it apart as a beacon of innovation in the design world. At the heart of Driade's ethos lies a profound commitment to infusing mass-produced products with the spirit of experimentation. The brand's relentless pursuit of creativity in every product underscores its fundamental mission. Each creation emanating from the Driade workshop is imbued with a distinctive character, characterized by an eclectic blend of styles, eccentricity, and elegance, all underscored by an enduring sense of joyfulness.

In this alchemical fusion of expression and sensation, Driade crafts an expansive repertoire that resonates with individuals from all walks of life. Whether one seeks the avant-garde or the timeless, the whimsical or the refined, Driade offers a panoply of choices, ensuring that every discerning individual finds a piece that resonates with their unique sensibilities. Central to Driade's philosophy is the recognition that the art of living is predicated upon embracing eclecticism, celebrating the fusion of cultures, and embracing the spirit of curiosity and surprise. This ethos is manifest in the brand's keen receptivity to external influences, an unwavering commitment to remaining attuned to the evolving landscape of design trends, and a steadfast dedication to translating these insights into products that enrich daily life.

About

Driade, the venerated purveyor of eclectic design, embarks on a groundbreaking journey towards sustainability with the launch of "Black is the new Green," a visionary capsule collection. This collection marks a paradigm shift in the brand's ethos, embracing eco-consciousness without compromising on style or substance. Crafted entirely from recycled plastic material, the "Black is the new Green" collection embodies Driade's unwavering commitment to environmental stewardship. Drawing from a blend of industrial recycling and post-consumer sources, the materials utilized in this collection are meticulously curated, ensuring both quality and sustainability. By harnessing internal production waste alongside post-consumer recycling, Driade pioneers a holistic approach to sustainability, setting a new standard for responsible design practices within the industry.

At its core, "Black is the new Green" epitomizes Driade's dedication to innovation, seamlessly marrying eco-sustainability with artistic excellence. Through investment in cutting-edge production systems, the brand not only minimizes its environmental footprint but also prioritizes health and comfort, underscoring its unwavering commitment to holistic well-being. For Driade, this collection signifies more than just a stylistic evolution; it heralds a profound shift towards a greener, more eco-sustainable future. By embracing materials and solutions that prioritize environmental preservation, the brand reaffirms its belief that sustainability and development are not mutually exclusive but rather complementary imperatives in today's global landscape.

History

Established in 1968 through the collaborative vision of Enrico Astori, Antonia Astori, and Adelaide Acerbi, Driade emerges as an emblem of excellence in the realm of furniture design. With Enrico Astori assuming the role of the pioneering art director, the brand swiftly delineates its distinctive product and communication strategies, laying the groundwork for a legacy that transcends mere functionality to embody a profound artistic ethos. At its inception, Driade distinguished itself through a steadfast commitment to innovation, a commitment that permeates every facet of its industrial approach. This ethos, characterized by a fusion of avant-garde design, meticulous craftsmanship, and forward-thinking advertising, becomes the hallmark of the brand's identity.

From the outset, Driade's mission transcends conventional notions of furniture production. Instead, the brand aspires to curate a collection that resonates with the discerning sensibilities of collectors and aficionados alike. Every piece emanating from the Driade workshop encapsulates a narrative of innovation, imbued with the spirit of artistic expression and imbued with meticulous attention to detail. Central to Driade's ascent as a veritable "factory of art" is the pivotal role played by its visionary founders. Enrico Astori, with his keen eye for avant-garde design, serves as the driving force behind the brand's creative endeavors. Antonia Astori, a luminary in her own right, contributes not only her prowess as a designer but also shapes the architectural identity that defines the company's aesthetic landscape.